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The Golden Circle: Starting with the Why

Ever wonder what drives a person to wake up at 4 in the morning and get in line for the latest IPhone? According to Simon Sinek's groundbreaking theory of the Golden Circle, it's a lot more profound than we actually think. Accodring to Sinek's theory, when a person purchases from a brand repeatedly and with excitement, they are doing so because they believe that the company represents their system of beliefs.

Not convinced?

Check out his mind-blowing TED Talk below on “How Great Leaders Inspire Action” to see how a company's values are transferred into their products and the consumer by association. Sinek explains how companies don't just sell their products, they sell beliefs. In other words, they start with the why, not with the what.

This TED Talk isn't just for the CEO's of the world. The theory can be applied in every aspect of life to make you look beyond the surface level and see what is really motivating your audience. Learn to operate with dynamism in your office, school, or even your personal relationships. If you want to be successful, you have to learn how to pitch yourself to the world.

Learn from the master of pitching himself, Simon Sinek.